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NewBeauty Is a Five-Time Finalist in Perfumed Plume's Annual Awards

NEWBEAUTY IS A FIVE-TIME FINALIST IN PERFUMED PLUME'S ANNUAL AWARDS

We are so excited to have three of our fragrance stories selected as finalists in four categories for the 2019 Perfumed Plume Awards...

Blind Faith

BLIND FAITH

We shared, in unmarked bottles, three of our favorite new fragrances with the talented photography students at New York Film Academy...

 
 
 
Chemical Romance

CHEMICAL ROMANCE

David Apel, a senior perfumer at fragrance house Symrise, compares the misconceptions surrounding perfume molecules to the hullabaloo...

Consider Your Winter Blues Handled With These New Spring Fragrances

CONSIDER YOUR WINTER BLUES HANDLED WITH THESE NEW SPRING FRAGRANCES

Everyone's got a can't-walk-out-the-door-without thing in their house. For product junkies like myself, it's usually a lipstick or...

 
 
 
Louis Vuitton Launches Its First Unisex Fragrance Collection with Alex Israel

LOUIS VUITTON LAUNCHES ITS FIRST UNISEX FRAGRANCE COLLECTION WITH ALEX ISRAEL

Louis Vuitton announces its first-ever unisex fragrance line "Les Colognes." The series of fragrances sees three distinct scents; SUN...

Currently- March 2019

CURRENTLY- MARCH 2019

I had to change the title of this post from "January 2019" to "February 2019" and mow to "March 2019". I'm determined that's how it's...

 
 
 
J-Pop Queens Perfume Talk Playing Coachella, Which American Pizza Is 'Shocking'

J-POP QUEENS PERFUME TALK PLAYING COACHELLA, WHICH AMERICAN PIZZA IS 'SHOCKING'

With seven No. 1 albums (including their current release, Future Pop) and 21 consecutive top 10 hits in their native Japan, Perfume...

Saturday Surfing, March 9, 2019

SATURDAY SURFING, MARCH 9, 2019

And happy Caturday! I feel like Smokey the Bear saying “Only you can prevent forest fires” in this picture. I was taking pics of makeup...

 
 
 
Fragrance Day Media Event - March 7th, 2019

FRAGRANCE DAY MEDIA EVENT - MARCH 7TH, 2019

Fragrance Day Launch Event: March 7, 2019 Written By: April Long The countdown to 2019 Fragrance Day - March 21, do not forget - has...

International Women's Day: Inspiring Female Founders

INTERNATIONAL WOMEN'S DAY: INSPIRING FEMALE FOUNDERS

Ahead of International Women's Day on March 8, we're shouting out some of our favorite female bosses in the beauty game (including...

 
 
 
Anya Taylor-Joy Dyed Her Hair In A Chipotle Bathroom Once

ANYA TAYLOR-JOY DYED HER HAIR IN A CHIPOTLE BATHROOM ONCE

The average 22-year-old takes great pleasure in anticipating days off. An inclement weather advisory that cancels classes or closes...

The 28 Best Beauty Products Fashionista Editors Discovered in February

THE 28 BEST BEAUTY PRODUCTS FASHIONISTA EDITORS DISCOVERED IN FEBRUARY

Each month, Fashionista editors try a *lot* of beauty products. And while not every formula we test is a winner, we're constantly unearthing...

 
 
 
Bath and Body Works Just Dropped New Scents That Smell Like Vacation in a Bottle

BATH AND BODY WORKS JUST DROPPED NEW SCENTS THAT SMELL LIKE VACATION IN A BOTTLE

Oh, what we wouldn't give to be laying in a cabana while drinking a margarita right now. It isn't quite spring, but thanks to Bath...

Veteran's Service Dog Attacked By Groomer - Tail Amputated

VETERAN'S SERVICE DOG ATTACKED BY GROOMER - TAIL AMPUTATED

My nightmare! And I know I'm not alone. I love getting my pups groomed. Shiny, brushed-out coats. The sweet smell of perfume...until...

 
 
 
Carine Roitfeld is launching seven scents inspired by seven lovers

CARINE ROITFELD IS LAUNCHING SEVEN SCENTS INSPIRED BY SEVEN LOVERS

For over thirty years Carine Roitfeld has personified Parisian glamour through her audacious yet elegant style. Now the former editor-in-chief...

Celebrating Karl Lagerfeld: Chloe, Lagerfeld Cologne, Photo and Coco Perfumes

CELEBRATING KARL LAGERFELD: CHLOE, LAGERFELD COLOGNE, PHOTO AND COCO PERFUMES

Via Getty images© “I want everyone to wear what they want and mix it in their own way. That, to me, is what is modern .” ― Karl Lagerfeld One...

 
 
 
Inside a Private Tour of Serge Luten's New Paris Boutique

INSIDE A PRIVATE TOUR OF SERGE LUTEN'S NEW PARIS BOUTIQUE

More than 25 years ago legendary Moroccan based perfumer Serge Lutens opened his first eponymous store in Paris' Palais Royale. Tucked...

How 1 Brand Will Actually Make You Excited About Perfume

HOW 1 BRAND WILL ACTUALLY MAKE YOU EXCITED ABOUT PERFUME

One thing I hear over and over in meetings, at events, and online, is that millennials don't buy perfume. It's one of those things...

 
 
 
A Perfumed Poem for Valentine's Day

A PERFUMED POEM FOR VALENTINE'S DAY

« Love is when the other person's happiness is more important than your own .» - H. Jackson Brown Jr. On February 14, we celebrate...

Selena Gomez Wore the Chicest Bikini Trend for a Bachelorette Trip

SELENA GOMEZ WORE THE CHICEST BIKINI TREND FOR A BACHELORETTE TRIP

It's already been a busy week for the Hollywood crowd with the Grammys , BAFTAs , and New York Fashion Week all colliding in the last...