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Aimé Leon Dore Joins Paraboot for Autumn-Ready Boots

AIMÉ LEON DORE JOINS PARABOOT FOR AUTUMN-READY BOOTS

Following the release of its cozy Denim and Cashmere capsule , Aimé Leon Dore has joined French footwear brand Paraboot for a new collaborative...

Good American Sample Sale, 10/23 - 10/27, Downtown Los Angeles

GOOD AMERICAN SAMPLE SALE, 10/23 - 10/27, DOWNTOWN LOS ANGELES

Khloe Kardashian's size-inclusive, denim-focused fashion brand Good American will host an exclusive sample sale in DTLA! The five-day...

 
 
 
10 Fall Outfit Trends It Would Be a Crime Not to Know About

10 FALL OUTFIT TRENDS IT WOULD BE A CRIME NOT TO KNOW ABOUT

We talk a lot about trends here at Who What Wear. Boot trends , bag trends , denim trends , dress trends , sweater trends -you name...

3 former Under Armour employees used their sportswear expertise to make this affordable performance denim - here's how they've held up over the last year

3 FORMER UNDER ARMOUR EMPLOYEES USED THEIR SPORTSWEAR EXPERTISE TO MAKE THIS AFFORDABLE PERFORMANCE DENIM - HERE'S HOW THEY'VE HELD UP OVER THE LAST YEAR

Revtown Founded by three Under Armour alumni, Revtown is a startup specializing in performance denim at affordable prices. The jeans...

 
 
 
Madewell Is Reselling Its Own Used Jeans Via a Partnership With Thredup

MADEWELL IS RESELLING ITS OWN USED JEANS VIA A PARTNERSHIP WITH THREDUP

Madewell began its commitment to extending the lifecycle of clothing long ago with its "Blue Jeans Go Green" denim recycling program:...

Two Men Pays Nod to New York Style for Fall '19 Collection

TWO MEN PAYS NOD TO NEW YORK STYLE FOR FALL '19 COLLECTION

Two Men looks to your average day in New York City for the inspiration of its fall-winter 2019 collection. Citing the people who walk...

 
 
 
Wrangler and Opening ceremony launch Fall 2019 collaboration

WRANGLER AND OPENING CEREMONY LAUNCH FALL 2019 COLLABORATION

Heritage denim brand Wrangler has collaborated with luxury ready-to-wear label Opening Ceremony on a Fall/Winter 2019 collection that...

Long Denim Overalls Are a Romantic Addition to Any Fall Wardrobe

LONG DENIM OVERALLS ARE A ROMANTIC ADDITION TO ANY FALL WARDROBE

Overalls are the kind of thing we strictly associate with spring- and summertime. They drip with day-at-the-park appeal, warranting...

 
 
 
Darwin & Sua Rock Fall '19 Styles for Levi's

DARWIN & SUA ROCK FALL '19 STYLES FOR LEVI'S

Levi's delivers youthful style with its fall-winter 2019 collection. Denim staples such as the jacket and jeans come together with...

Marco Vinante Fronts Replay Fall '19 Campaign

MARCO VINANTE FRONTS REPLAY FALL '19 CAMPAIGN

Replay Jeans embraces a dark edge for its fall-winter 2019 campaign. Model Marco Vinante is front and center for the season. A cool...

 
 
 
BOTTER Deconstructs Upside Down Cotton Denim Jacket

BOTTER DECONSTRUCTS UPSIDE DOWN COTTON DENIM JACKET

Founded in 2017, BOTTER is the brain-child of founder Rushemy Botter and creative partner, Lisi Herrebrugh, shortly after graduating...

Justin & Hailey Bieber Celebrate Calvin Klein 50th Anniversary with Campaign

JUSTIN & HAILEY BIEBER CELEBRATE CALVIN KLEIN 50TH ANNIVERSARY WITH CAMPAIGN

Justin Bieber reunites with Calvin Klein to help the brand celebrate its 50th anniversary. The singer joins his wife Hailey Bieber...

 
 
 
Amazon Fashion announces experiential "Destination Denim"

AMAZON FASHION ANNOUNCES EXPERIENTIAL "DESTINATION DENIM"

Amazon Fashion is going offline. The fashion arm of the global retailer will launch its first experiential event in Berlin later this...

Amazon Fashion launches first fashion event: Destination Denim

AMAZON FASHION LAUNCHES FIRST FASHION EVENT: DESTINATION DENIM

Amazon is further expanding its reach in the fashion industry with the announcement that its fashion arm, Amazon Fashion, will be launching...

 
 
 
The Street Style Crowd Wore Blue Denim on Day 7 of Paris Fashion Week

THE STREET STYLE CROWD WORE BLUE DENIM ON DAY 7 OF PARIS FASHION WEEK

We've finally hit the home stretch of Paris Fashion Week with only one more day of Spring 2020 collections set to debut. And so far,...

Meghan Markle Wore a Thing: Madewell Denim Jacket in Africa Edition

MEGHAN MARKLE WORE A THING: MADEWELL DENIM JACKET IN AFRICA EDITION

Ever since announcing her engagement to Prince Harry, the world's eyes have been fixed on Meghan Markle - and her style. We'll be following...

 
 
 
Meghan Markle's Madewell Denim Jacket Is the Definition of Effortlessly Cool

MEGHAN MARKLE'S MADEWELL DENIM JACKET IS THE DEFINITION OF EFFORTLESSLY COOL

Meghan Markle looks cool, calm, and collected in a laidback denim jacket on the second day of the royal tour of Southern Africa. So...

Arthur Kulkov & Andrew Shaw Model 34 Heritage Fall '19 Styles

ARTHUR KULKOV & ANDREW SHAW MODEL 34 HERITAGE FALL '19 STYLES

Premium denim brand 34 Heritage presents its fall-winter 2019 collection of pants to get you through the season. Slim fits come together...

 
 
 
One Plain Denim Jacket, 7 Bangin' Fall Outfits That Don't Fail

ONE PLAIN DENIM JACKET, 7 BANGIN' FALL OUTFITS THAT DON'T FAIL

There are certain basic pieces most of us all have in our wardrobes. Yes, I'm clearing talking about staples like black ankle boots...

Fall's Must-Have Denim Styles Are Here for Whatever You Have Planned

FALL'S MUST-HAVE DENIM STYLES ARE HERE FOR WHATEVER YOU HAVE PLANNED

Look, I realize there are certain times when it's absolutely inappropriate to wear jeans. You know-like when you're sleeping (hi, it's...