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The 13 Products Our Readers Are Currently Shopping - All From Ulta

THE 13 PRODUCTS OUR READERS ARE CURRENTLY SHOPPING - ALL FROM ULTA

If you love looking for all the latest and greatest beauty products at Ulta, you're not alone. This popular store has become a favorite...

Go, Go! The Gigi Hadid x Maybelline Palette Is Now Available at Ulta For $30

GO, GO! THE GIGI HADID X MAYBELLINE PALETTE IS NOW AVAILABLE AT ULTA FOR $30

Gigi Hadid's first Maybelline product has arrived sooner than expected. The Gigi x Maybelline Jetsetter Palette is on sale RIGHT NOW...

 
 
 
We Know EXACTLY When Tarte Shape Tape Is Going on Sale at Ulta

WE KNOW EXACTLY WHEN TARTE SHAPE TAPE IS GOING ON SALE AT ULTA

You know that friend who throws such a kick*ss birthday party that it feels like everyone in his or her orbit feels like its their...

We Know EXACTLY When Tarte Shape Tape Is Going on Sale

WE KNOW EXACTLY WHEN TARTE SHAPE TAPE IS GOING ON SALE

You know that friend who throws such a kick*ss birthday party that it feels like everyone in his or her orbit feels like its their...

 
 
 
You Heard It Here First: Lime Crime Is Launching at Ulta Beauty

YOU HEARD IT HERE FIRST: LIME CRIME IS LAUNCHING AT ULTA BEAUTY

Some of the most viral beauty launches of the year have been eye shadow palettes that emulate nostalgic Polly Pockets from the '90s,...

Stop All Other Activities, and Shop Ulta's Insanely Good Holiday Sale - 1 Day Only!

STOP ALL OTHER ACTIVITIES, AND SHOP ULTA'S INSANELY GOOD HOLIDAY SALE - 1 DAY ONLY!

We've got big beauty news, people! Ulta is having a massive sale for Columbus Day, and it includes some of our favorite products from...

 
 
 
Ulta Beauty Is Having A Massive Sale On Hair Products Right Now

ULTA BEAUTY IS HAVING A MASSIVE SALE ON HAIR PRODUCTS RIGHT NOW

If you ask us, fall is the time to give your hair a little TLC. There's something about a fresh haircut or daring new color that pairs...

I Went to Seoul for 3 Days and Tried More Beauty Treatments Than I Usually Get in a Year

I WENT TO SEOUL FOR 3 DAYS AND TRIED MORE BEAUTY TREATMENTS THAN I USUALLY GET IN A YEAR

Here in the U.S., many people still only know Korean beauty as the newest section at Ulta or Nordstrom , packed with super cute products....

 
 
 
Ulta's Fall Haul Sale Is Here, So You Can Go Ahead and Spend All Your Money Now

ULTA'S FALL HAUL SALE IS HERE, SO YOU CAN GO AHEAD AND SPEND ALL YOUR MONEY NOW

Just as you're probably stocking up on a few new cardigans or beanies in preparation for sweater weather, you should treat yourself...

Learn How to Wear Negative-Space Eyeliner!

LEARN HOW TO WEAR NEGATIVE-SPACE EYELINER!

Join POPSUGAR and Ulta Beauty on Sept. 19, 2017, at 9:30 a.m. PT/12:30 p.m. ET on Facebook Live to see three ways to wear negative-space...

 
 
 
The New Lorac Mega Pro 4 Palette Has a Shade Called "Unicorn"

THE NEW LORAC MEGA PRO 4 PALETTE HAS A SHADE CALLED "UNICORN"

A post shared by LORAC Los Angeles on Sep 17, 2017 at 11:52am PDT Look in every makeup junkie's stash and you'll find Lorac's Mega...

Tarte Holiday 2017 Launches at Ulta

TARTE HOLIDAY 2017 LAUNCHES AT ULTA

Tarte Holiday 2017 Launches at Ulta The Details Two new holiday palettes from Tarte launched at Ulta! Now online Ulta Tarte Shop This...

 
 
 
LORAC Holiday 2017 Launches including Mega PRO Palette 4!

LORAC HOLIDAY 2017 LAUNCHES INCLUDING MEGA PRO PALETTE 4!

LORAC Holiday 2017 Launches The Details LORAC just released several of their holiday offerings at Ulta this morning! Now online Ulta Shop...

Too Faced Pretty Little Planner & Best Year Ever at Ulta

TOO FACED PRETTY LITTLE PLANNER & BEST YEAR EVER AT ULTA

Too Faced Pretty Little Planner & Best Year Ever at Ulta The Details Two new holiday sets launched at Ulta from Too Faced. Now online Ulta Shop...

 
 
 
15 Must-Have Beauty Products That Will Get You in the Mood For Fall

15 MUST-HAVE BEAUTY PRODUCTS THAT WILL GET YOU IN THE MOOD FOR FALL

If there's something about Fall that gets you excited to shop for new products, you're not alone. When pumpkin-inspired face masks...

The New Ofra x NikkieTutorials Collab Has Highlighters That "Blind the Haters"

THE NEW OFRA X NIKKIETUTORIALS COLLAB HAS HIGHLIGHTERS THAT "BLIND THE HATERS"

If you recall, back in March, vlogger NikkieTutorials released a line of liquid lipsticks and highlighters through her collaboration...

 
 
 
10 New Ulta Launches to Spend Your Direct Deposit On

10 NEW ULTA LAUNCHES TO SPEND YOUR DIRECT DEPOSIT ON

You deserve these.

ULTA 21 Days of Beauty Preview + HOT BUYS + $3.50 Off Coupon

ULTA 21 DAYS OF BEAUTY PREVIEW + HOT BUYS + $3.50 OFF COUPON

It's my favorite time to shop at ULTA! The 21 Days of Beauty are here again, and I wanted to share the amazing deals they'll be having...

 
 
 
Sneak Peek: Urban Decay Liquid Vice Lipsticks Photos & Swatches

SNEAK PEEK: URBAN DECAY LIQUID VICE LIPSTICKS PHOTOS & SWATCHES

Urban Decay Liquid Vice Lipsticks Urban Decay Liquid Vice Lipsticks range sees an additional 10 shades added to the permanent lineup....

21 Gorgeous Makeup Looks That Will Inspire Your Fall Beauty Routine

21 GORGEOUS MAKEUP LOOKS THAT WILL INSPIRE YOUR FALL BEAUTY ROUTINE