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Up Close and Personal: Every Single Face Product From Beauty by POPSUGAR

UP CLOSE AND PERSONAL: EVERY SINGLE FACE PRODUCT FROM BEAUTY BY POPSUGAR

We're thrilled that Beauty by POPSUGAR has finally arrived at Ulta Beauty and on the Beauty by POPSUGAR website so we can pick up each...

You Can Now Get Free Samples at CVS

YOU CAN NOW GET FREE SAMPLES AT CVS

Sephora and Ulta have built strong consumer relationships, in part, thanks to their loyalty programs. Now CVS is reintroducing this...

 
 
 
The Very Best New Summer Launches at Ulta, According to Beauty Editors

THE VERY BEST NEW SUMMER LAUNCHES AT ULTA, ACCORDING TO BEAUTY EDITORS

After a Winter that seemed like it lasted an eternity, it's finally Summer, and we can't wait to perfect our beachy waves and braids,...

The 10 Most Underrated Beauty Brands at Ulta

THE 10 MOST UNDERRATED BEAUTY BRANDS AT ULTA

Generally speaking, a trip to Ulta is pretty much old hat. You're drawn to your favorite brands like a moth to a flame, perhaps enticed...

 
 
 
Ulta Gorgeous Hair Event 2018 Sale Means Half Off Iridescent Beauty Buys

ULTA GORGEOUS HAIR EVENT 2018 SALE MEANS HALF OFF IRIDESCENT BEAUTY BUYS

I hardly know where to begin when talking about Ulta - what don't they have? The only thing better than the brand's consistently epic...

I Tried This New Rose Gold Palette From Ulta, and Yes, It's Better Than All Your Cult Favorites

I TRIED THIS NEW ROSE GOLD PALETTE FROM ULTA, AND YES, IT'S BETTER THAN ALL YOUR CULT FAVORITES

There are two shopping mantras I live by: you can never buy too many shoes and you can never have enough palettes. You should see my...

 
 
 
We Tried 7 Different Brow Gels - And This One Is The Best

WE TRIED 7 DIFFERENT BROW GELS - AND THIS ONE IS THE BEST

Tarte Busy Gal Brows Tinted Brow Gel, $23, ulta.com When you want a quick brow pick-me-up, gel is the way to go. It typically comes...

Ulta Just Dropped a Bunch of Shiny New Launches

ULTA JUST DROPPED A BUNCH OF SHINY NEW LAUNCHES

In the eyes of the beauty obsessed, there's no such thing as too many visits to the new-arrivals pages of our favorite shopping sites....

 
 
 
The 1 Skincare Ingredient Kerry Washington Can't Live Without

THE 1 SKINCARE INGREDIENT KERRY WASHINGTON CAN'T LIVE WITHOUT

After catching up with Kerry Washington in New York City at the launch of her new Essential makeup collaboration with Neutrogena at...

Neutrogena Fans - See What Reviewers Are Saying About These 5 Bestselling Products

NEUTROGENA FANS - SEE WHAT REVIEWERS ARE SAYING ABOUT THESE 5 BESTSELLING PRODUCTS

As someone who suffers from combination and acne-prone skin, I can say there is one skincare name I always turn to: Neutrogena. The...

 
 
 
Why This Popular Brand Is Suddenly Leaving Sephora for Ulta

WHY THIS POPULAR BRAND IS SUDDENLY LEAVING SEPHORA FOR ULTA

After a short stint in Sephora, the popular beauty company Deciem-which houses brands like The Ordinary and Loopha- may be moving on...

It Looks Like the Ordinary Is Leaving Sephora After Less Than 1 Year

IT LOOKS LIKE THE ORDINARY IS LEAVING SEPHORA AFTER LESS THAN 1 YEAR

When the Ordinary launched in 2013, it quickly gained a cult following that included famous faces such as Kim Kardashian West. Deciem,...

 
 
 
Heads Up! You Can Now Buy This Skin-Saving K-Beauty Brand on Amazon

HEADS UP! YOU CAN NOW BUY THIS SKIN-SAVING K-BEAUTY BRAND ON AMAZON

Shopping for K-beauty in the United States can be a little bit of a gamble. Unless your favorite brand is well-known enough to be carried...

Swatches: Urban Decay Beached Collection

SWATCHES: URBAN DECAY BEACHED COLLECTION

Urban Decay Beached Collection contains an eight-pan eyeshadow palette, three lipsticks, and two eyeliners, which will be available...

 
 
 
The 12 Best Skincare Products Byrdie Editors Buy at Nordstrom

THE 12 BEST SKINCARE PRODUCTS BYRDIE EDITORS BUY AT NORDSTROM

If you're dividing your time between Sephora, Ulta, and drugstores for your skincare shopping, we'd like to direct your attention to...

15 Tips and tricks to save money shopping at Ulta

15 TIPS AND TRICKS TO SAVE MONEY SHOPPING AT ULTA

Business Insider/Jessica Tyler Ulta is a beauty retailer known for selling both prestige high-end makeup and drugstore brands. In addition...

 
 
 
7 Products to Help Your Mom Step Up Her Beauty Game

7 PRODUCTS TO HELP YOUR MOM STEP UP HER BEAUTY GAME

Let's be real, if anyone deserves a new Spring beauty upgrade, it's your mom. So while it's tempting to treat yourself to the latest...

The Importance of Moisturizing

THE IMPORTANCE OF MOISTURIZING

Dah-lings! Photo Courtesy of koffeebod Touchably soft, smooth skin is always in, no matter what the season. Achieving ulta-hydrated...

 
 
 
Ulta 21 Days Of Beauty Spring 2018 Makeup Is Half Off So Go Get Your Glam On

ULTA 21 DAYS OF BEAUTY SPRING 2018 MAKEUP IS HALF OFF SO GO GET YOUR GLAM ON

The only thing better than Ulta's already amazing prices? Their sale prices. The Ulta 21 Days of Beauty Sale 2018 makeup deals are...

Chanel is Coming to Ulta & I Don't Care

CHANEL IS COMING TO ULTA & I DON'T CARE

Last week the news broke that Ulta is going to start carrying Chanel, and the reactions around the beauty web were pretty mixed. I...