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Can We All Agree That K-Beauty is Far More Than Just a Trend?

CAN WE ALL AGREE THAT K-BEAUTY IS FAR MORE THAN JUST A TREND?

My mother is the biggest tomboy I know. She disbelieves in razors, still owns the same Estée Lauder eyeshadow palette she had her wedding...

You Can Get Amazing Hair After You Shop Ulta's Massive Hair Product Sale

YOU CAN GET AMAZING HAIR AFTER YOU SHOP ULTA'S MASSIVE HAIR PRODUCT SALE

Hair product junkies, prepare yourselves: the Ulta Gorgeous Hair Event is now in full swing. During this awesome sale, you can shop...

 
 
 
Urban Decay Afterglow Highlighter Palette & Fireball Shimmering Powder for Summer 2017

URBAN DECAY AFTERGLOW HIGHLIGHTER PALETTE & FIREBALL SHIMMERING POWDER FOR SUMMER 2017

Urban Decay Afterglow Highlighter Palette Two new cheek products from Urban Decay now at Ulta! Availability Now online for Ulta Platinum...

New at Ulta Beauty: Hits & Misses from Models Own

NEW AT ULTA BEAUTY: HITS & MISSES FROM MODELS OWN

Learn more about Models Own, the UK brand that just landed at Ulta Beauty. Find out what you'll love and what you should skip!

 
 
 
E.l.f. Might Be Coming To An Ulta Store Near You

E.L.F. MIGHT BE COMING TO AN ULTA STORE NEAR YOU

There's not much to say about E.l.f. that hasn't already been said, which is that it's really affordable and really good. Smooth, highly...

A Surprising New Dermatologist-Grade Line Is Coming to Ulta

A SURPRISING NEW DERMATOLOGIST-GRADE LINE IS COMING TO ULTA

OPIProSpa was created by taking what we know from facial skincare and perfecting it for the hands and feet. Learn more the link in...

 
 
 
Sponsored: Win a $100 Gift Card to Ulta!

SPONSORED: WIN A $100 GIFT CARD TO ULTA!

Temptalia's $500 ULTA Giftcards Giveaway Starting today , Ebates is offering 15% Cash Back at over 200 stores for their Birthday Week,...

Drugstore Needs and Nopes, Vol. 1

DRUGSTORE NEEDS AND NOPES, VOL. 1

I don't go to regular drugstores as much as I used to, mostly because of Ulta and Target, which is basically a drugstore, only a million...

 
 
 
Urban Decay Is Launching a Gorgeous New Palette - Here's What You Need to Know

URBAN DECAY IS LAUNCHING A GORGEOUS NEW PALETTE - HERE'S WHAT YOU NEED TO KNOW

Here it is, UD lovers-a new and EXCLUSIVE After Glow palette!! ✨🎉Blend and illuminate to your heart's content with four new shades...

Ulta | 20% Off Entire Purchase for Platinum Members for April 2017

ULTA | 20% OFF ENTIRE PURCHASE FOR PLATINUM MEMBERS FOR APRIL 2017

ULTA just sent out 20% off coupon codes to their Platinum members! If you're a Platinum member, you'll need to check your email, which...

 
 
 
12 Amazing Beauty Products You Can Only Find at Ulta Beauty

12 AMAZING BEAUTY PRODUCTS YOU CAN ONLY FIND AT ULTA BEAUTY

The beauty community lost its damn mind when it recently learned that MAC products are coming to Ulta Beauty . Then, just days later,...

7 Amazing Beauty Products to Buy at Ulta Right Now

7 AMAZING BEAUTY PRODUCTS TO BUY AT ULTA RIGHT NOW

Hey, remember that tax return you finally got in the mail last week? The one you promised you'd keep safe and put your savings? Welp,...

 
 
 
Act Fast! You Can Help Name Tarte and Ulta Beauty's Upcoming Palette

ACT FAST! YOU CAN HELP NAME TARTE AND ULTA BEAUTY'S UPCOMING PALETTE

Creative beauty mavens, now's your chance to shine. Tarte and Ulta Beauty are joining forces to design a new palette that will be available...

21 Dreamy Makeup Looks to Try This Spring

21 DREAMY MAKEUP LOOKS TO TRY THIS SPRING

 
 
 
5 Incredible Anti-Aging Products That Are Now 50 Percent Off at Ulta

5 INCREDIBLE ANTI-AGING PRODUCTS THAT ARE NOW 50 PERCENT OFF AT ULTA

The biggest beauty sale of the year is happening right now.

ULTA Beauty | 21 Days of Beauty Sale!

ULTA BEAUTY | 21 DAYS OF BEAUTY SALE!

One of beauty's big events, ULTA's 21 Days of Beauty , is finally here! It comes at the perfect time to give your spring beauty bag...

 
 
 
Ulta | 21 Days of Beauty March 19th through April 8th, 2017

ULTA | 21 DAYS OF BEAUTY MARCH 19TH THROUGH APRIL 8TH, 2017

ULTA | 21 Days of Beauty ULTA kicks off their 21 Days of Beauty event Sunday, March 19th, which goes through Saturday, April 8th. You...

Every Single Item You Need to Snag During Ulta's 21 Days of Beauty Sale

EVERY SINGLE ITEM YOU NEED TO SNAG DURING ULTA'S 21 DAYS OF BEAUTY SALE

Ulta Beauty junkies , brace yourselves: the much-anticipated 21 Days of Beauty sale has arrived. During this magical time of year,...

 
 
 
Saturday Surfing: March 11, 2017

SATURDAY SURFING: MARCH 11, 2017

Oh, snap! MAC at Ulta!? Yup, pretty soon you'll be able to stroll into an Ulta store and snag a stick of Costa Riche. MAC is going...

Big News, Makeup Junkies: You Can Soon Buy MAC Cosmetics at Ulta Beauty

BIG NEWS, MAKEUP JUNKIES: YOU CAN SOON BUY MAC COSMETICS AT ULTA BEAUTY

Ulta Beauty fans have a whole new reason to be obsessed with the retailer. According to WWD, it will soon start carrying MAC Cosmetics,...