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7 Places You're Probably Not Shopping For Beauty Sales - but Should Be

7 PLACES YOU'RE PROBABLY NOT SHOPPING FOR BEAUTY SALES - BUT SHOULD BE

Chances are, you're a regular - or even a pro - when it comes to scouting out the best products and deals at popular beauty sources...

Ulta Has Found Another Way to Make Its Customers Really Happy

ULTA HAS FOUND ANOTHER WAY TO MAKE ITS CUSTOMERS REALLY HAPPY

Beauty loyalty programs are everywhere now, but Ulta's Ultamate Rewards is one of the biggest. After all, it currently estimates 24...

 
 
 
This Drugstore Mascara Is the Closest Thing We've Found to Too Faced Better Than Sex

THIS DRUGSTORE MASCARA IS THE CLOSEST THING WE'VE FOUND TO TOO FACED BETTER THAN SEX

Introducing NEW Lash Paradise mascara! Intense volume, soft feathery lashes 💕💕💕 Available today in the US at Ulta.com. ultabeauty 🇺🇸...

L'Oréal's New Mascara Might Actually Be Better Than Sex

L'ORÉAL'S NEW MASCARA MIGHT ACTUALLY BE BETTER THAN SEX

My relationship with my with eyelashes has always been casual yet complicated. Each lash is long and thick, which makes it easy for...

 
 
 
Sneak Peek: BH Cosmetics Carli Bybel Deluxe Edition Palette Photos & Swatches

SNEAK PEEK: BH COSMETICS CARLI BYBEL DELUXE EDITION PALETTE PHOTOS & SWATCHES

BH Cosmetics Carli Bybel Deluxe Edition Palette includes 15 eyeshadows and six highlighters. It's a new, limited life palette that...

Sneak Peek: LORAC x Beauty and the Beast Collection Photos & Swatches

SNEAK PEEK: LORAC X BEAUTY AND THE BEAST COLLECTION PHOTOS & SWATCHES

LORAC x Beauty and the Beast Collection just launched on Ulta , and the collection features an eyeshadow palette, cheek palette, lipstick...

 
 
 
Urban Decay Afterglow Highlighter Palette

URBAN DECAY AFTERGLOW HIGHLIGHTER PALETTE

Afterglow Urban Decay Afterglow Highlighter Palette is a four-pan highlighter palette exclusively available at Ulta . It features four...

5 Insanely Cool Under-$10 Beauty Products at Ulta Right Now

5 INSANELY COOL UNDER-$10 BEAUTY PRODUCTS AT ULTA RIGHT NOW

Guys, we really, really tried to practice self-control this month. We ignored the daily flash sales emails and the pop-up shops in...

 
 
 
Get Cannonball Ready - These Are The Best Selling Waterproof Mascaras at Ulta

GET CANNONBALL READY - THESE ARE THE BEST SELLING WATERPROOF MASCARAS AT ULTA

If you like wearing your makeup while swimming, preventing runny, raccoon-style under eyes is the ultimate Summer struggle. But if...

Can We All Agree That K-Beauty is Far More Than Just a Trend?

CAN WE ALL AGREE THAT K-BEAUTY IS FAR MORE THAN JUST A TREND?

My mother is the biggest tomboy I know. She disbelieves in razors, still owns the same Estée Lauder eyeshadow palette she had her wedding...

 
 
 
You Can Get Amazing Hair After You Shop Ulta's Massive Hair Product Sale

YOU CAN GET AMAZING HAIR AFTER YOU SHOP ULTA'S MASSIVE HAIR PRODUCT SALE

Hair product junkies, prepare yourselves: the Ulta Gorgeous Hair Event is now in full swing. During this awesome sale, you can shop...

Urban Decay Afterglow Highlighter Palette & Fireball Shimmering Powder for Summer 2017

URBAN DECAY AFTERGLOW HIGHLIGHTER PALETTE & FIREBALL SHIMMERING POWDER FOR SUMMER 2017

Urban Decay Afterglow Highlighter Palette Two new cheek products from Urban Decay now at Ulta! Availability Now online for Ulta Platinum...

 
 
 
New at Ulta Beauty: Hits & Misses from Models Own

NEW AT ULTA BEAUTY: HITS & MISSES FROM MODELS OWN

Learn more about Models Own, the UK brand that just landed at Ulta Beauty. Find out what you'll love and what you should skip!

E.l.f. Might Be Coming To An Ulta Store Near You

E.L.F. MIGHT BE COMING TO AN ULTA STORE NEAR YOU

There's not much to say about E.l.f. that hasn't already been said, which is that it's really affordable and really good. Smooth, highly...

 
 
 
A Surprising New Dermatologist-Grade Line Is Coming to Ulta

A SURPRISING NEW DERMATOLOGIST-GRADE LINE IS COMING TO ULTA

OPIProSpa was created by taking what we know from facial skincare and perfecting it for the hands and feet. Learn more the link in...

Sponsored: Win a $100 Gift Card to Ulta!

SPONSORED: WIN A $100 GIFT CARD TO ULTA!

Temptalia's $500 ULTA Giftcards Giveaway Starting today , Ebates is offering 15% Cash Back at over 200 stores for their Birthday Week,...

 
 
 
Drugstore Needs and Nopes, Vol. 1

DRUGSTORE NEEDS AND NOPES, VOL. 1

I don't go to regular drugstores as much as I used to, mostly because of Ulta and Target, which is basically a drugstore, only a million...

Urban Decay Is Launching a Gorgeous New Palette - Here's What You Need to Know

URBAN DECAY IS LAUNCHING A GORGEOUS NEW PALETTE - HERE'S WHAT YOU NEED TO KNOW

Here it is, UD lovers-a new and EXCLUSIVE After Glow palette!! ✨🎉Blend and illuminate to your heart's content with four new shades...

 
 
 
Ulta | 20% Off Entire Purchase for Platinum Members for April 2017

ULTA | 20% OFF ENTIRE PURCHASE FOR PLATINUM MEMBERS FOR APRIL 2017

ULTA just sent out 20% off coupon codes to their Platinum members! If you're a Platinum member, you'll need to check your email, which...

12 Amazing Beauty Products You Can Only Find at Ulta Beauty

12 AMAZING BEAUTY PRODUCTS YOU CAN ONLY FIND AT ULTA BEAUTY

The beauty community lost its damn mind when it recently learned that MAC products are coming to Ulta Beauty . Then, just days later,...