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Ex-HubSpot CMO Volpe to Lead Lola, Founder Paul English Is Now CTO

EX-HUBSPOT CMO VOLPE TO LEAD LOLA, FOUNDER PAUL ENGLISH IS NOW CTO

Lola, the business travel software startup led by Kayak co-founder Paul English, has brought on a new chief executive: Mike Volpe,...

 
 
 
Underscore VC Quickly Raises $117M for Second Early-Stage Fund

UNDERSCORE VC QUICKLY RAISES $117M FOR SECOND EARLY-STAGE FUND

Underscore VC's partners planned to begin seeking capital for the firm's second early-stage venture fund in the fall. Instead, their...

 
 
 
Pixability Taps Ex-Facebook Exec as CEO, Founder Takes Board Role

PIXABILITY TAPS EX-FACEBOOK EXEC AS CEO, FOUNDER TAKES BOARD ROLE

Bettina Hein is stepping down as CEO of Pixability, the Boston-based video advertising software company she founded a decade ago. David...

Battery Ventures Recharges With $1.25B in Two New Funds

BATTERY VENTURES RECHARGES WITH $1.25B IN TWO NEW FUNDS

Battery Ventures, a 35-year-old global investment firm, has reeled in $1.25 billion to continue backing high-tech companies. Boston-based...

 
 
 
Evergage Scoops Up MyBuys to Make Shopping More Personal

EVERGAGE SCOOPS UP MYBUYS TO MAKE SHOPPING MORE PERSONAL

Evergage has acquired MyBuys in a deal that underscores the increasing importance of personalization in marketing products to consumers....

The Best Marketing Tools to Empower Demand Generation Teams in 2018

THE BEST MARKETING TOOLS TO EMPOWER DEMAND GENERATION TEAMS IN 2018

Feel like you're drowning in marketing technology? You're not the only one. In 2011, only 150 companies identified as martech vendors....

 
 
 
Shaul Olmert, Samsung's new toys, and how to grow a community of over 80 million - VB Engage

SHAUL OLMERT, SAMSUNG'S NEW TOYS, AND HOW TO GROW A COMMUNITY OF OVER 80 MILLION - VB ENGAGE

This week, Travis and Stewart interview the amazing Shaul Olmert, who has grown Playbuzz from scratch to an audience of over 80 million....

Chatbot Builder Drift Gets $32M from GC, Sequoia, HubSpot, CRV

CHATBOT BUILDER DRIFT GETS $32M FROM GC, SEQUOIA, HUBSPOT, CRV

Investors continue to feed the chatbots. Drift, a Boston-based startup that helps businesses boost sales and marketing efforts with...

 
 
 
HubSpot Dips Toe Further Into Startup Investing With Sigstr Deal

HUBSPOT DIPS TOE FURTHER INTO STARTUP INVESTING WITH SIGSTR DEAL

HubSpot is ramping up its startup investments as part of a larger strategic effort to augment the capabilities of its sales and marketing...

Marketing Startup Sigstr Gets $5M From Hyde Park, HubSpot & Others

MARKETING STARTUP SIGSTR GETS $5M FROM HYDE PARK, HUBSPOT & OTHERS

Sigstr, an e-mail marketing startup based in Indianapolis, says it has raised $5 million in Series A funding. The investment was led...

 
 
 
SnapApp Snaps Up $10.2M as Boston Marketing Tech Sector Surges

SNAPAPP SNAPS UP $10.2M AS BOSTON MARKETING TECH SECTOR SURGES

Marketing technology is continuing its run as one of the hottest industries of the summer in the Boston-area tech scene. The latest...

Propel Marketing Rebrands as ThriveHive to Stand Out in Noisy Field

PROPEL MARKETING REBRANDS AS THRIVEHIVE TO STAND OUT IN NOISY FIELD

ThriveHive is back. The name, that is. Quincy, MA-based Propel Marketing announced this week it will now go by ThriveHive. That's the...

 
 
 
3 Tips to Give You Direction in the Growing Martech Landscape

3 TIPS TO GIVE YOU DIRECTION IN THE GROWING MARTECH LANDSCAPE

There are a lot of marketing technology solutions out there and it seems like a new one pops up every day. And they all do amazing...

Yieldify raises another $6M, appoints adtech vet John Giuliani as chairman

YIELDIFY RAISES ANOTHER $6M, APPOINTS ADTECH VET JOHN GIULIANI AS CHAIRMAN

As the web becomes an ever more crowded landscape of things battling for your attention, we're seeing an increase in marketing spend...

 
 
 
Adobe unveils Experience Cloud, signaling its desire to be your everything

ADOBE UNVEILS EXPERIENCE CLOUD, SIGNALING ITS DESIRE TO BE YOUR EVERYTHING

At its flagship customer event in Las Vegas today, Adobe Summit , the creative and marketing services giant has unveiled the next evolution...

HubSpot Vet Grabs Cash For Crayon to Help Marketers Track Competitors

HUBSPOT VET GRABS CASH FOR CRAYON TO HELP MARKETERS TRACK COMPETITORS

These days, marketing teams can quickly access lots of nuanced data about their own companies' sales and marketing operations, thanks...