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11 reasons you should buy an Apple Watch instead of Fitbit's new $200 smartwatch

11 REASONS YOU SHOULD BUY AN APPLE WATCH INSTEAD OF FITBIT'S NEW $200 SMARTWATCH

In the world of smartwatches, Apple Watch reigns supreme - and for good reason. The 4-year-old watch - which is on its fourth iteration,...

Fitbit's new Female Health feature can tell you when to expect your period or when you're ovulating

FITBIT'S NEW FEMALE HEALTH FEATURE CAN TELL YOU WHEN TO EXPECT YOUR PERIOD OR WHEN YOU'RE OVULATING

The company says its members wanted a way to keep track of their menstrual cycles, and the new feature will be available on its new...

 
 
 
Fitbit's female health tracking goes live as its wearables get smarter

FITBIT'S FEMALE HEALTH TRACKING GOES LIVE AS ITS WEARABLES GET SMARTER

Fitbit is kicking off its week by announcing that a long-requested feature will soon be coming to its products: female health tracking....

Fitbit announces new health apps and clock faces for its Ionic and Versa smartwatches

FITBIT ANNOUNCES NEW HEALTH APPS AND CLOCK FACES FOR ITS IONIC AND VERSA SMARTWATCHES

Fitbit is trying hard to be successful in the smartwatch market and the first step towards that goal is the improvement of its software...

 
 
 
Fitbit rolls out female health tracking and Android quick replies

FITBIT ROLLS OUT FEMALE HEALTH TRACKING AND ANDROID QUICK REPLIES

In March, when Fitbit announced its second smartwatch, the Fitbit Versa, the company also promised that female health tracking and...

Fitbit Versa Now Tracks Periods, Diabetes On Your Wrist

FITBIT VERSA NOW TRACKS PERIODS, DIABETES ON YOUR WRIST

Fitbit's new smartwatch features let you log periods, manage medications and respond to texts via your Android phone.

 
 
 
Get 3 months of KindleUnlimited for only $1.99 - and more of today's best deals from around the web

GET 3 MONTHS OF KINDLEUNLIMITED FOR ONLY $1.99 - AND MORE OF TODAY'S BEST DEALS FROM AROUND THE WEB

The Insider Picks team writes about stuff we think you'll like. Business Insider has affiliate partnerships, so we get a share of the...

Save up to 40% on Dell computers for Small Business Month - and more of today's best deals from around the web

SAVE UP TO 40% ON DELL COMPUTERS FOR SMALL BUSINESS MONTH - AND MORE OF TODAY'S BEST DEALS FROM AROUND THE WEB

The Insider Picks team writes about stuff we think you'll like. Business Insider has affiliate partnerships, so we get a share of the...

 
 
 
Fitbit spikes after announcing it's teaming up with Google on health data

FITBIT SPIKES AFTER ANNOUNCING IT'S TEAMING UP WITH GOOGLE ON HEALTH DATA

Fitbit is up more than 6% announcing a partnership with Google . The two companies will partner to locate patterns in health data. Watch...

Fitbit and Google team to use machine learning on your fitness data

FITBIT AND GOOGLE TEAM TO USE MACHINE LEARNING ON YOUR FITNESS DATA

Fitbit and Google are teaming up on health, aiming to make it easier to combine individual exercise data with electronic medical records...

 
 
 
Do Hospital Patients Show More Interest in Tracking Their Health Data?

DO HOSPITAL PATIENTS SHOW MORE INTEREST IN TRACKING THEIR HEALTH DATA?

The patients in the hospital show more interest to track information based on their health along with doctors. Use of models, approaches,...

This big Fitbit deal cuts Ionic, Alta HR & more for one day only

THIS BIG FITBIT DEAL CUTS IONIC, ALTA HR & MORE FOR ONE DAY ONLY

If you've been looking for an excuse to get active, Amazon's daily deals might have the answer, with a one-day promotion for several...

 
 
 
We compared the Apple Watch to the new $200 Fitbit Versa - and it isn't even close

WE COMPARED THE APPLE WATCH TO THE NEW $200 FITBIT VERSA - AND IT ISN'T EVEN CLOSE

The Insider Picks team writes about stuff we think you'll like. Business Insider has affiliate partnerships, so we get a share of the...

Deal: Fitbit Ionic gets a 20% discount on eBay, grab it while you can

DEAL: FITBIT IONIC GETS A 20% DISCOUNT ON EBAY, GRAB IT WHILE YOU CAN

Fitbit is trying to make its smartwatches as appealing to consumers as possible, but the Ionic was a bit of a failure from this point...

 
 
 
Why Your Fitness Tracker Isn't Picking Up Your Strength-Training Workout

WHY YOUR FITNESS TRACKER ISN'T PICKING UP YOUR STRENGTH-TRAINING WORKOUT

Ever glanced at your fitness tracker while weightlifting and wondered why it was completely off? Your device may be fantastic for tracking...

Fitbit Versa vs. Apple Watch Series 3: Which should you wear?

FITBIT VERSA VS. APPLE WATCH SERIES 3: WHICH SHOULD YOU WEAR?

In a battle of smartwatch supremacy, we pit Fitbit's newest product, the Versa, against Apple's latest in smartwatch technology - the...

 
 
 
Fitbit Launching SoleMate Dating App Is April Fools' Day Hoax

FITBIT LAUNCHING SOLEMATE DATING APP IS APRIL FOOLS' DAY HOAX

DanielReche / Pixabay Reports that Fitbit is launching a dating app called SoleMate are false. The wearable fitness technology company's...

Fitbit's brand-new Apple Watch killer is available to pre-order now - here's where you can buy one

FITBIT'S BRAND-NEW APPLE WATCH KILLER IS AVAILABLE TO PRE-ORDER NOW - HERE'S WHERE YOU CAN BUY ONE

The Insider Picks team writes about stuff we think you'll like. Business Insider has affiliate partnerships, so we get a share of the...

 
 
 
The Morning After: The first Chrome OS tablet and a new 'Fortnite' record

THE MORNING AFTER: THE FIRST CHROME OS TABLET AND A NEW 'FORTNITE' RECORD

Hey, good morning! You look fabulous. While we prepare for Apple's field trip event , you can check out the first Chrome OS tablet...

The $200 Fitbit Versa is the best smartwatch I've ever used - yes, even better than the Apple Watch

THE $200 FITBIT VERSA IS THE BEST SMARTWATCH I'VE EVER USED - YES, EVEN BETTER THAN THE APPLE WATCH

With the Fitbit Versa, Fitbit has created a nearly perfect smartwatch. The $200 Versa - which is available for preorder now and starts...